
Louanne Shannon
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We are in constant pursuit of breakthroughs that change patients' lives. We drive innovation every day to make the world a better place. This was Charles Pfizer's founding vision, and it still holds true today. Studies show what we instinctively know: that purpose-driven companies perform better, are more inventive, draw and keep the best people, and know how to unleash the power of those people. Pfizer's purpose—Breakthroughs that improve patients' lives—powers everything we do and reflects our passion for building on our legacy as one of the most meaningful contributors of good to the world. Each word in our purpose has meaning and reflects the value we aim to bring to patients and society. Our purpose makes certain that patients remain at the centre of all we do. We embody our purpose by seeking the best science in the world, collaborating with others in the healthcare system to enhance access to our medicines, employing digital technologies to improve our drug discovery and development, as well as patient outcomes, and leading the conversation to advocate for pro-innovation/pro-patient policies. Every choice we make, and every move we take is done with the patient in mind—and to create an environment where breakthroughs can prosper.